Product Innovation
Strategy
Understanding the role innovation contributes to growth, evaluating requirements to ensure brand fit, analyzing white space, building market size projections.
Insights
Leveraging data to evaluate innovation territories and identify early market trends.
R&D
Collaborating with R&D to ensure cross functional development targets are met (pricing, nutritional guardrails, ingredient sourcing requirements, sustainability metrics).
Validation
Ensuring appropriate research or consumer validation framework to ensure appropriate concept down selecting.
Launch
Identifying the most impactful launch plan to ensure momentum out of the gates. This includes packaging, channel strategy, promotion and activation.
Process
Defining internal process and guardrails to enable ease of alignment on decision making.